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Your Domain name is the first thing that will attract or repel potential customers.

Don’t scare people off with a poorly conceived URL spend some time researching exactly what your intended customers are searching for & name your site accordingly.

Existing Businesses

If you already have an existing business & an established clientele then this part of the process is simple – people looking for your business will search your business name  & if that doesn’t work they will expand their search by adding city or state. 

If your business name URL is available get it – If not then there are a number of techniques you can use.

i.e. If your business name is “Tony’s Pizza” & is on Summit Road  in Elgin Illinois (No such Pizzeria)

1. Hyphens – Tonys-Pizza.com

2. Emphasis – BigTonysPizza.com

3. Property – TonysPizzaParlor.com

4. Address – TonysElginPizza.com / TonysPizza-Summit.com / TonysIllinoisPizza.com

As you can see there are any number of ways to change a domain name that is already taken,  make it your own & have your customers find you on-line.

New On-line Businesses

Imagine you were opening a store in your local shopping mall – Although the name is important all the people visiting the Mall will walk by your store, so even if you called it “Cat Food” & sold “Live Fish” your potential customers would still be exposed to your store.

Not so On-line –  If you want customers you need a “Premium Domain Name”

A Premium URL is not one you need to spend $ 5000 on, its just one that targets motivated buyers & along with your Description makes them click on your link.

I am not going to delve too deeply into keyword research here but there are several key factors to consider

General Search Terms – clothes / food / toys / cars, are all very general search terms – People searching this broadly are not looking for something in particular.

Specific Search Terms – pants / lobster /dolls / mini, These are second level keywords they are still not detailed enough terms to define buyers from browsers

Detailed Keywords – Designer Pants / Fresh Lobster Delivery / American Girl Doll / Mini Cooper S – These people know what they want & are looking to buy.

Buy Keywords – Tommy Hilfiger Pants / Cheap Fresh Lobster Delivery / Buy American Girl Dolls / Used Red Mini Cooper

Detailed & Buy Keywords should be utilized in your URL & sub folders  to get motivated buyers into your site.

Spend some time researching your idea, consider the various terms that someone looking to buy your product or service may use.

Remember a Premium Domain Name is one that attracts motivated buyers not browsers.

Simon Cave a successful Internet Marketer for 8 years has now written a website detailing How to Start an Online Business E-Commerce Newbies covers the development of an e-commerce business from concept to completion.

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Image taken from page 19 of ‘Croydon: Pre-historic & Roman. (Saxon Croydon.-Croydon Old Church: Parish Register; and the Whitgift Charity.-The Archiepiscopal Palace at Croydon.)’


Image by The British Library

Image taken from:

Title: "Croydon: Pre-historic & Roman. (Saxon Croydon.-Croydon Old Church: Parish Register; and the Whitgift Charity.-The Archiepiscopal Palace at Croydon.)"
Author: ANDERSON, John Corbet.
Shelfmark: "British Library HMNTS 10352.k.3.", "British Library HMNTS 7707.ee.4."
Volume: 02
Page: 19
Place of Publishing: Croydon?]
Date of Publishing: 1874
Issuance: monographic
Identifier: 000079284

Note: The colours, contrast and appearance of these illustrations are unlikely to be true to life. They are derived from scanned images that have been enhanced for machine interpretation and have been altered from their originals.

If you wish to purchase a high quality copy of the page that this image is drawn from, please order it here. Please note that you will need to enter details from the above list – such as the shelfmark, the page, the book’s volume and so on – when filling out your order.

Explore:

Find this item in the British Library catalogue, ‘Explore’.

Open the page in the British Library’s itemViewer (page: 19)
Download the PDF for this book

Click here to see all the illustrations in this book and click here to browse other illustrations published in books in the same year. Please click on the tags shown on the right-hand side for other ways to browse the illustrations.

Your domain name can give you an easily recognizable name for the public to identify with. With a good Cheap Domain Names company, your domain name will be easy for people to memorize and have at their fingertips when they are prepared to look you up on the Internet.

You can get your own domain name at a fraction of the cost by visiting the web sites of companies offering Cheap Domain Names. Once you use your search engine to search for domain names, you will see some web hosting company names and ads appear on your search results page.

Do not simply click on the first result that comes up and purchase your domain name from them. You will want to compare Cheap Domain Names companies and get the most for your money. Compare what each Cheap Domain Names company has to offer you.

You will want a domain name that will be available to you for at least a period of one years time. Thats number one. Next, you will want to get the fastest domain name approval that you can, usually within one day.

The sooner you have your domain name, the quicker you will get results on the Internet. If you already own a domain name but want to switch to a Cheap Domain Names company, find one that will switch your domain name at no cost to you.

When you register a domain name, you will want to be sure you also receive free parking for the domain. You should not have to pay extra fees for having your domain on the site. The ability to be able to register as many domain names as you want, without limit, is a big plus, too.

You will also want to have access to easy management tools. Once your Cheap Domain Names is registered, you should be able to do whatever you like with it. Use it to point to a particular web site if you want to increase the traffic to that site. Or use the domain to point to an e-mail address. There should be no limits on how you use the domain.

Use it to build your brand and promote your business. Use it for personalized or family projects. Announce new ideas and use the domain as a public relations tool. The uses are wide and varied.

Be sure that you are the license holder of the Cheap Domain Names. Keep in mind, however, that if you fail to renew the name, the license becomes invalid and the domain name is then up for grabs to someone else.

A Cheap Domain Names company will let you have up to sixty-three characters, not including the dot and the com characters used. The advantage of having a longer domain name with up to sixty-three characters is that you can register phrases such as i-love-furniture-by-bob-and-joe.com or buy-your-appliances-here.com.

Choose a company whose services, products and domain management registration tools are user-friendly for you and enjoy the profits.

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Points to note before you register domain names

Domain names on the internet often define the nature of websites. The most obvious example would be that of Google; if you can’t count the number of times you have said, “Let’s Google it.” or your fingers tend to type in G-O-O-G-L-E as soon as you activate your internet browser might give you some idea about how important a domain name is. There are no easy ways to get a catchy domain name. Thinking long and hard and drawing up a list of names in order of priority and ticking them off is still the most popular way, although there are people who settle for what their registrar recommends. In fact there are a lot of things that a registrar may recommend through your “Terms of services” agreement that may at times be detrimental to you. However, here are a few tips that would hold you in good stead as you attempt to register domain names for your website.

Check

Before you move to register domain names with a registrar, check with online sites that offer to check for your domain names across the internet for free. This would save a lot of time and the registrar would not have to spend time recommending more to you. Often, registrars would attempt to hide certain domain names (that you have suggested) because they actually prefer to sell them to a higher bidder.

Fees

Registrars would want to protect their business in any way. Quite understandable, since that is what most businesses tend to do anyway. However, these registrars are dealing with a product that is not of their making. They don’t make but register domain names. So, they bring out a few tricks into the terms of service to ensure that they can get the maximum out of you even if you decide to transfer your domain to another registrar. This is against ICANN rules, but since most people don’t bother to read their terms of service, they often don’t notice this “transfer fee”. Another factor that plays in this regard would be the “ignorance of law” factor. The registrar would know that they are breaking the law by including this into the agreement but do you? Now you do.

Whois

Every time you register domain names with a registrar, you are required to update a publicly accessible registry known as Whois. The registrar is duty-bound to provide you with the ability to change the Whois records yourself. Instead, some may register it cheaply and charge you with a hefty amount. Some may even impose restrictions to prevent you from moving to another registrar. Registrars may also try and provide you “privacy protection” by registering for you in their name. According to Whois policy, whomsoever’s name is written along with the domain name is the true legal owner of the domain name. If you signed on the dotted line for this feature, you end up with nothing.

These are a few ways that unscrupulous minds may take advantage of your ignorance to cheat you off your money. It is imperative that you understand the ways by which you could be cheated and be smart to read the fine print. Get clarifications wherever necessary and always go for a trusted registrar even if this may mean shelling out a bit more cash.  

 

Surftown is a Scandinavian-based company with international coverage. One of the first hosting companies to quit overselling.

Points to note before you register domain names