Market Research Report||Competing For Share Of Global Aerospace Spend In 2010-2011: Supplier Marketing & Sales Strategies & Industry Outlook

Women In Aerospace Awards (201010260002HQ)


Image by NASA HQ PHOTO

NASA Deputy Administrator Lori Garver speaks after being given the Women in Aerospace’s Outstanding Member Award at the organization’s annual awards ceremony and banquet held at the Ritz-Carlton Hotel in Arlington, VA on Tuesday, Oct. 26, 2010. Four current NASA leaders and one retiree were recognized for their work by Women in Aerospace. The event celebrates women’s professional excellence in aerospace and honors women who have made outstanding contributions to the aerospace community. Photo Credit: (NASA/Bill Ingalls)

Summary

“Competing For Share Of Global Aerospace Spend In 2010-2011” is a new report published by ICD Research that analyzes how equipment, materials and service suppliers media spend, marketing and sales strategies & practices and business planning will be shaped in 2010 to 2011. In an uncertain economic climate this report gives you access to the media channel spending outlooks, media budgets, marketing agency selection criteria, business challenges and sales tactics of leading suppliers to the aerospace industry. The report also identifies aerospace manufacturers, airlines and suppliers future growth, M&A and investment expectations. The research is based on an extensive survey of senior and C-level industry executives from our market leading panels.

Scope

• Opinions and forward looking statements of over 281 industry executives are captured in our in-depth survey, of which over 48% represent Director & C-level respondents and a further 52% represent senior engineers

• Analysis on media channel spend, marketing and sales practices and industry developments by suppliers to the worldwide aerospace industry

• Key topics include suppliers media spend activity, marketing and sales behaviors & strategies, threats & opportunities for the industry and how these have been affected by the economic uncertainty

• In the report buyers identify what suppliers need to do to maintain their business and the key actions being taken by industry players to overcome the leading business threats

• The research is based on primary survey research conducted by ICD Research accessing its B2B panels comprised of senior purchase decision makers and leading supplier organizations

• The geographical scope of the research is global – drawing on the activity and expectations of leading industry players across the Americas, Europe, Asia-Pacific and Africa & Middle East

• Benchmark your sales and marketing plans with industry competitors to effectively determine strategy

• Identify the specific marketing approaches your competitors are using to win business during the recessionary climate

• Better promote your business by aligning your capabilities and business practices with your customers’ changing needs during these times of market uncertainty

• Predict how the industry will grow, consolidate and where it will stagnate

• Uncover the business outlook, key challenges and opportunities identified by suppliers and buyers in the industry

•

Key Highlights

• The majority of aerospace industry respondents identified India, China and Brazil to be the fastest growing markets in next 12 months among emerging markets due to favorable economic conditions, breakdown of local market against cross-border deals, increasing numbers of air traffic passengers and increased defense spending mainly in these regions.

• 60% of industry players are looking to increase their marketing expenditure over the next 12 months, with only 15% looking to decrease it

• 83% of companies believe that the demonstration of confidence to their customers from increased marketing activity in the current business climate can give their company an edge

Keywords

Supplier Marketing & Sales Strategies & Industry Outlook, Aerospace and Defense, Aerospace Products and Parts Manufacturing

Table of Contents :

Chapter 1: Executive Summary

Chapter 2: Introduction

Heading: Profile Of Survey Respondents

Chapter 3: Industry Dynamics

Heading: Revenue Growth Expectations In The Aerospace Industry

Heading: Future Developments In Competitive Structure In The Industry

For more information, please visit :
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Internet Advertising Research

Advertising in last centenary – Werbung im letzten Jahrhundert in Halle(Saale)


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Advertising in last centenary on a wall in Halle(Saale)

So sah die Werbung im letzten Jahrhundert aus !

Internet Advertising is a growing method of advertising in the society nowadays due to the advance of the technology. Internet Advertising has been slowly replacing the traditional way of advertising which includes the traditional media of newspaper, magazine, television, and radio. Although Internet Advertising has been proven to be much more effective than the other traditional media due to the mass audience connected to the Internet, certain research need to be done in order to ensure the effectiveness of the Internet Advertising and in the same time, avoid the wasting of advertising budget on unnecessary placements of the advertisements.  

Internet Advertising research is an important element that needs to be conducted by certain parties such as the media planner and also the company itself. The researching scope is actually wider compared to the traditional media because when you are dealing with the Internet, you are indirectly dealing with an international market. Unlike the traditional media, which only focuses on the local market, and thus, it makes the research on the Internet Advertising much harder to be conducted.  

The main research scope that needs to be covered in carrying out the Internet Advertising would be the research on the target audience and also the media selection. For the target audience, it is important for the company or the media planners to research on the target audience’s psychological behavior as well as their demographic status. Researchers need to be certain on the time and frequency of the target audiences in connecting to the Internet so that they can know exactly when to put up the advertisement. There is no use putting up the advertisement when there is no audience online. It would be a waste of advertising budget as well.  

Besides, the company may also need to know the preferences of the target audiences. Research need to be done in determining the type of advertisements the majority target audiences prefer. For instance, some individuals would prefer a motion advertisement involving movement and animation; whereas some would prefer a static advertisement which only display the information as a banner or a pop-up advertisement. Apart from the content it is also important to research on the type of advertisements the target audience prefer. There are so many types of Internet Advertising such as the banner ad, pop-up ad, and so on. Thus, in order to avoid unnecessary annoyance to the target audience, this research is essential to be conducted by the company of the media planner. 

Besides of the target audience, media planners and the company would also need to conduct research on the different types of media. For this, the elements that need to be researched would be the rate of the different media, inclusive of the package or promotion price, and also the effectiveness of the different media. Certain websites only allow certain types of advertisements. For instance, Facebook only allows the advertisers to place their advertisements on the side of the website. They will not allow them to place on top.

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